Chati Chai crafted by The Brand Merchant is a beautiful website that reflects the culture and experience of the product. From design and creativity to content and usability, this website ticks all the boxes. 

From when the homepage is first loaded, you are greeted with a beautifully staged photo of a chai tea, paired with a typeface to complement the product. The website uses generous spacing throughout and each section is defined through uniquely shaped stack backgrounds and a colour palette that reflects the branding of the product packaging. 

Other design elements from the packaging are used in stack backgrounds which adds more richness to the website experience. Navigation is made clear and most importantly, it’s clear and easy to view the product range and purchase.