Enhancing accountants websites to grow your practice with Rocketspark

Discover how Accounted4 transformed its accounting practice with a Rocketspark website

Accounted4, a leading accounting firm based in Cambridge, was at a crossroads over a decade ago—they needed a website platform that could grow with their business.

They found their answer in Rocketspark. Christine Stevenson, Business Manager at Accounted4, shares how Rocketspark has played a pivotal role in their firm’s success, making their online presence both powerful and easy to manage.

CHRISTINE, BUSINESS MANAGER AT ACCOUNTED4

The challenge

Before making the switch to Rocketspark, Accounted4 was using a website provider that simply wasn’t meeting their needs. "We were not able to update it ourselves. It was so clunky," says Christine. As an active member of the local community and Cambridge Business Chamber, Accounted4 needed a website that was easy to manage, flexible enough to support their evolving needs, and robust enough to handle everything from frequent updates to event registrations and client interactions.

The solution

Rocketspark was the perfect solution for Accounted4. They made the switch over ten years ago and, with the help of a designer, have since refreshed their website multiple times to keep pace with changing trends and business requirements. "From day one, it was just so smooth. It’s such a stable platform. Honestly, it just works," Christine shares.

The standout features for Accounted4 included the ease of use and the strong, supportive partnership with Rocketspark. "We can easily log on and make changes ourselves," Christine notes. And when they need more specialised customisations, "we just flip you guys or our designer an email. It’s really important to us that we keep that flexibility."

The results

The impact of their Rocketspark-powered website has been profound. It has become a central hub for client engagement, event registrations, and new client acquisitions. "Our blog is really important for us. We’ve seen the difference when we are regularly updating our website—our Google ranking is really good," Christine explains. This focus on SEO has led to better visibility, especially in niche markets like farming accountants.

Moreover, the website beautifully reflects the vibrant and professional culture at Accounted4. "Our team page is the most searched page. People like working with people, and they want to see who our team are," Christine says. The customised team photos and bios help potential clients connect with the firm on a personal level, making it easy to build trust from the very first interaction.

Christine outlines key reasons why Rocketspark is ideal for Accounted4

Ease of Use

"Rocketspark was so easy to easy to work with and it still is to this day."

SEO Performance

"The platform has been crucial in improving our Google ranking, especially in niche areas like farming accountants."

Strong Support

"If we’ve ever had a question, we usually just email or call support and get a quick response. It’s awesome service."

Scalability

"Rocketspark has grown with us over the years, allowing us to expand and refresh our site as our needs evolved."

Local Connection

"We wanted to support a Cambridge business. We just gelled with Rocketspark from the start. It’s nice to work with really good people."

"It’s just so important to have a good website. It’s the first place you go to find out about someone,"

CHRISTINE, BUSINESS MANAGER AT ACCOUNTED4

For Accounted4, partnering with Rocketspark has been more than just a business decision—it’s been about building a lasting relationship that aligns with their values and supports their growth. "It’s just so important to have a good website. It’s the first place you go to find out about someone," Christine concludes.

Their website not only mirrors the professionalism and culture of Accounted4 but also serves as a vital tool for client interaction and business growth. Whether it’s updating content, managing event registrations, or acquiring new clients, Rocketspark has provided the stability and support that Accounted 4 needed to thrive in a competitive industry.