As artificial intelligence becomes a more common part of daily life, tools like ChatGPT are increasingly being used to find answers, recommend businesses, and summarise information. But how does ChatGPT find and reference websites—and how can your Rocketspark website be one of them?
Below is a simple guide to help you optimise your website so that AI tools like ChatGPT can find, understand, and reference your business.
Optimising for AI chat is a lot like fine-tuning a website for SEO, and this similarity can be a great advantage. Just as SEO focuses on using the right keywords and ensuring easy navigation to enhance search visibility, AI chat strategy relies on understanding user queries and delivering quick, accurate responses. Both approaches require a keen sense of what your audience is looking for and how best to deliver it.
1. Focus on Clear, Accurate, and Authoritative Content
ChatGPT gets its information from a mix of sources, including search engine data, published websites, and sometimes direct integrations with platforms like Bing or Google. To increase your chances of being referenced:
Use plain language. Write content that is clear, direct, and easy to understand. Avoid jargon unless it’s well explained.
Be specific and helpful. Think about the questions someone might ask about your business, products, or industry—and answer those questions clearly on your site.
Keep it accurate and up to date. AI tools prefer current and correct information, so review your content regularly.
🛠️ Rocketspark Tip: Use your blog to answer common customer questions, explain your services in detail, or share helpful guides. Fresh, helpful content builds trust with both people and AI.
2. Optimise For Human And AI Eyes
Structured data is code that helps search engines and AI tools understand what’s on your site. It tells them, for example, which parts of your website are reviews, FAQs, business information, or product listings.
While Rocketspark handles a lot of SEO behind the scenes, you can further enhance visibility by:
Adding FAQs in a question-and-answer format
Using headings (H1, H2, H3) logically to structure your content
Including clear business details (location, hours, contact info)
Don’t overlook visual content either! Use alt text for images, helping AI understand the visuals
💡 Why it matters: AI like ChatGPT can “see” your site more easily when your content is clearly structured and matches known data patterns.
3. Claim Your Online Presence Across the Web
While ChatGPT might not browse the web like a human, it often pulls information from sources that are widely trusted, such as:
Your Google Business Profile
Online reviews (Google, Facebook, etc.)
Business directories or trusted industry websites
News articles or media coverage
Make sure your business is listed, your details match across platforms, and you respond to reviews where appropriate.
🔍 The more visible and consistent your business is online, the more likely it is to show up in AI-generated answers.
4. Earn Mentions and Links from Other Trusted Websites
ChatGPT is more likely to reference businesses or sites that have been mentioned on other reputable websites. You can:
Reach out to industry blogs or local media for features or interviews
Collaborate with other businesses to cross-promote
Ask happy customers or partners to mention your business on their websites or blogs
🤝 These backlinks help search engines and AI tools view your website as trustworthy and relevant.
5. Make Your Content AI-Friendly (but Still Human-First)
AI tools like ChatGPT favour content that is:
Well written (grammatically correct and easy to read)
Factual and sourced (when possible)
Organised around clear topics
Use natural-sounding language, and consider including a short summary or FAQ on your key pages to make it easier for AI to “understand” what your page is about.
✨ Think of your website as answering questions your ideal customer might type into ChatGPT or Google—then make sure you answer those questions clearly on your site.
6. Stay on Top of SEO Basics
AI tools still rely heavily on search engines to learn about your website. Good SEO helps humans and AI discover your business. Make sure your site has:
Strong page titles and meta descriptions
Descriptive image alt text
Fast load times and mobile-friendly design
Clear internal linking between pages
⚙️ With Rocketspark, many of these things are already taken care of—but you can take it to the next level by using our Flint SEO tools built into your website dashboard.
Enjoy The Benefits Of Being Chat-Savvy
By optimising for ChatGPT, you’re not just boosting visibility; you're welcoming in a new era of how people engage with information. This can lead to increased visibility, attracting folks from all walks of life.
Connecting your Rocketspark site with AI not only helps it stand out but enriches the web's tapestry.
Need help?
If you’d like help improving your SEO or adding AI-friendly content to your website, reach out to one of our team or if your site was designed by a Rocketspark Design Partner also have a chat to them too.
