Thinking about moving your website to a new platform but worried about losing your spot on Google? You’re not alone! SEO (search engine rankings) is a big deal, and nobody wants to drop down the list after putting in the effort to get noticed.
The good news? Switching website platforms doesn’t have to hurt your SEO—if you do it right. In fact, it can actually help! Here’s what you need to know.
What affects SEO when you switch platforms?
Google cares about a few key things when it ranks your website, and if you keep these in check, your SEO should stay strong (or even improve!). Here’s what to watch out for:
1. Your page links
If your website pages have different web addresses (URLs) after the move, Google might not know where to find them. That’s why redirects are so important—they tell Google where to find your pages in their new home.
3. Titles and descriptions
Google looks at the words in your page titles, descriptions, and headings to understand what your website is about. A good website platform will let you update these easily so Google can still find your content.
4. Keeping your key pages
If you remove important pages or change your site too much, Google might think your website is different and move you down in rankings. Keeping your key pages and important content will help keep your SEO strong.
5. Website security
Google prefers secure websites with SSL certificates (the little padlock icon in the address bar). If your new platform provides this, it’s a big SEO win!
Does switching to Rocketspark affect SEO?
Short answer: Nope, not if you do it right!
As we explain in our SEO blog, "Rocketspark is excellent for SEO because it allows you to implement all of the important aspects of SEO easily and effectively." The platform is built with SEO best practices in mind, and "good content and best practices truly make the difference."
When you move to Rocketspark, we help you:
✔️ Set up redirects so Google knows where to find your pages
✔️ Keep your website mobile-friendly and fast
✔️ Control your SEO settings easily (titles, descriptions, etc.)
✔️ Maintain a clear site structure so search engines understand your website
✔️ Get secure, reliable hosting with an SSL certificate included
How to move platforms without hurting SEO
If you switch to Rocketspark (or any platform), follow these steps to protect your Google ranking:
1️⃣ Check your key pages – Make sure your most important pages are still there and the links are the same.
2️⃣ Set up redirects – If your page links change, point them to the right place.
3️⃣ Keep your content – Don’t remove or change too much at once.
4️⃣ Let Google know – Use Google Search Console to help Google understand the changes.
The bottom line
Moving your website doesn’t have to hurt your SEO. In fact, it’s a chance to improve it!
At Rocketspark, we’ve helped heaps of businesses move their websites without losing their Google rankings. If you’re thinking about switching and want some guidance, we’re happy to help! 🚀
