You're starting a business and you’ve decided on the perfect name—congrats! 🎉 Now it’s time to claim and create your digital presence. Getting your business online is a crucial step to connect with your audience and grow your brand.
Here’s your step-by-step guide to making it happen:
1. Check domain name availability and claim it
Your domain name is your digital address, and it’s one of the first things you need to secure. Choose a name that matches your business and is simple, memorable, and relevant.
Check your domain name availability here >>
💡 Pro Tip: Register your domain with your website platform (like Rocketspark) to keep everything in one place—it’s easier and less stressful.
2. Why you need a professional email address for your business
Your email address is often the first point of contact between you and your customers, so making a strong impression matters. Using a professional email address (like hello@yourbusiness.co.nz) instantly boosts your credibility compared to generic options.
💡 Pro Tip: Register your email address with the same platform you use for your domain and website (like Rocketspark). It’s a hassle-free way to manage everything in one place, and setting it up is a breeze.
3. Claim your social media handles
Social media is where your audience hangs out, so make sure your business can be found there. Claim your handles on the platforms your customers use most, like Instagram, Facebook, or LinkedIn. Try to keep your handles consistent with your domain name for a cohesive brand presence.
4. Setting up your branding for online success
Your logo, colour palette, and fonts are the visual identity of your business. Make sure these elements are polished and consistent across your website, social media, and any other digital platforms.
💡 Pro Tip: If you’re just starting out, consider partnering with a graphic designer to create your branding. You want to get your brand right from the start.
5. How to build a website for your business
Your website is the cornerstone of your online presence. It’s where customers will learn about your business, browse your offerings, and contact you. Choose a website builder that’s easy to use, customisable, and beautiful—like Rocketspark!
đź’ˇ Pro Tip: Focus on clear navigation and high-quality visuals to make a great first impression.
You can design your website yourself with beautiful templates and Flint, Rocketspark's integrated AI tool, or work with a graphic designer to have your website created for you.
6. Why enabling Google Analytics is essential
Understanding how people interact with your website is key to growing your business online. Google Analytics gives you insights into your website’s visitors, traffic sources, and performance. If you’re using Rocketspark, our analytics dashboard simplifies this process with easy-to-read data.
7. How to set up a Google Business Profile
Want to show up in local search results and Google Maps? Setting up a Google Business Profile is a must. Add your business details, opening hours, and photos to help customers find you and get a feel for what you offer.
8. How blogging helps your business grow online
Blogging is a great way to drive traffic to your website, boost SEO, and connect with your audience. Share tips, behind-the-scenes stories, or industry news that your customers will find valuable. Consistent blogging can position you as an expert in your field.
The Rocketspark platform comes with blogging natively built-in. And soon, you can even use Flint AI to create an excellent first draft for your blog posts. Say goodbye to writer's block.
9. How to build an email list for your business
Email marketing is one of the most powerful tools to grow your business. Add a sign-up form to your website to collect email addresses and stay connected with your audience. Use your email list to share updates, promotions, and blog posts.
đź’ˇ Pro Tip: Offer an incentive like a discount or free resource to encourage sign-ups.
10. Why customer reviews are key to online success
Positive reviews build trust and help potential customers feel confident choosing your business. Ask happy customers to leave reviews on Google, Facebook, or your website. Respond to all reviews—good and bad—to show you value feedback.
Ready to take your business online?
Getting your business online doesn’t have to be complicated. With Rocketspark, you can register your domain, set up a beautiful website, and even get a professional email—all in one place.
Let’s get your business online and thriving. 🚀
